Amalia Kallen

experience Strategist

Atlanta, Georgia


I'm an Atlanta-based senior strategist & designer. I work with organizations to improve their user experience, brand strategy and product vision through information architecture, product design and content. I’m currently with Mailchimp.

I earned both of my degrees in English and focused my master’s thesis on how the narrative associations with craft can impact our perception of value. Afterward, I grew my career in product design to span roles as a technical writer, copywriter, content manager, content strategist, information architect, UX designer, and design researcher for Fortune 500 companies, agencies, and start ups. I bring a holistic view of a company's workings to the table and tie together how to best merge business goals with exceptional customer experiences. I’m into systems thinking, service design, challenging internal assumptions about why we build what we build and making sure the user is at the core of everything we create.

I like to kayak, bike to work, make pottery on the wheel, hike with my dogs, take snapshots, deepen my yoga and meditation practice, sell residential real estate, practice the banjo and piano, make vegetarian meals for my family, improve my 1920’s bungalow, and work in my all-season garden with native plants, fruit trees and herbs. I’m not embarrassed to admit that my favorite song of all time is The Winner.



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