Amalia Kallen
 

Creative Strategist

Atlanta, Georgia


 
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I'm an Atlanta-based senior strategist & designer. I work with organizations to improve their user experience, brand strategy and product vision.

I’m currently with Mailchimp, helping to ensure that our users’ end-to-end experiences are cohesive through buttoned-up content strategy.

I earned both of my degrees in English and focused my master’s thesis on how the narrative associations with craft can impact our perception of value. Afterward, I grew my career in product design to span content strategy, copywriting, information architecture, visual design, user experience, design research and program management for Fortune 30 companies, agencies, and start ups. I bring a holistic view of a company's workings to the table and tie together how to best merge business goals with exceptional customer experiences.

I like to bike to work, make pottery on the wheel, hike with my dogs, take snapshots, deepen my yoga and meditation practice, practice the banjo and piano, make vegetarian meals for my family, improve my 1920’s bungalow, and work in my all-season garden with native plants, fruit trees and herbs. I’m not embarrassed to admit that my favorite song of all time is The Winner.

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