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Experience Strategy & Design

I bring my multi-disciplinary background spanning product design, program management, visual design, communications, and small business ownership to my daily work to create thoughtful, intuitive digital environments. I’m currently with Mailchimp.

I’m into systems thinking, service design, challenging internal assumptions about why we build what we build and making sure the felt experience is at the core of everything we create. I’m a proud generalist, and I typically enjoy serving in a role where I act as a conductor or editor of sorts - ensuring that the ballet of work we’re all doing syncs up or “reads” the same for the end-user. I believe in designing services that help people engage more meaningfully with the world around them.

I’ve structurally and visually co-redesigned an entire SaaS application which included defining and documenting a new design system, informed the IA of the front-end online checkout for an omnichannel retailer, created journey maps and future-state blueprints, driven user research and testing, managed vendors that helped us scale our efforts, and standardized internal processes that helped us get out of our own way.

I like to kayak, bicycle, make pottery on the wheel, hike with my dogs, take snapshots, deepen my yoga and meditation practice, practice the banjo and piano, make vegetarian meals for my family, listen to peoples’ stories, improve my 1920’s bungalow, and work in my all-season garden with native plants, fruit trees and herbs. I’m not embarrassed to admit that my favorite song of all time is The Winner