Amalia Kallen
 

experience Strategist

Atlanta, Georgia


 
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👋🏼

I’m a senior designer & strategist. I bring my multi-disciplinary background spanning content, program management, visual design and product design to my daily work to create thoughtful, intuitive experiences. I’m currently with Mailchimp.

I draw from my range of work in various organizational frameworks to bring a holistic view of a company's workings to the table, and my best work occurs when I’m able to strategically identify and marry business goals to interactions and touchpoints that impact real people.

I’m into systems thinking, service design, challenging internal assumptions about why we build what we build and making sure the felt experience is at the core of everything we create.


about

I earned both of my degrees in English and focused my master’s thesis on how the narrative associations with craft can impact our perception of value. Afterward, I grew my career in product design to span roles as a technical writer, copywriter, content manager, content strategist, information architect, UX designer, and design researcher for Fortune 500 companies, agencies, and start ups.

I’m a proud generalist, and I typically enjoy serving in a role where I act as a conductor, or editor of sorts - ensuring that the ballet of work we’re all doing syncs up or “reads” the same for the end-user. I believe in designing services that help people engage more meaningfully with the world around them.

I like to kayak, bike to work, make pottery on the wheel, hike with my dogs, take snapshots, deepen my yoga and meditation practice, sell residential real estate, practice the banjo and piano, make vegetarian meals for my family, improve my 1920’s bungalow, and work in my all-season garden with native plants, fruit trees and herbs. I’m not embarrassed to admit that my favorite song of all time is The Winner.


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Experience

View CV

 

Education

MA
English - Rhetoric & Composition
Georgia State University // 2010

BS
English - Business & Informational Writing
Towson University // 2007

Work

Senior UX Content Strategist
Mailchimp

UX Researcher
Shootproof

Senior UX Designer
Bettercloud

Senior Information Architect
State Farm

UX Information Architect
The Home Depot

UX Content Strategist
The Home Depot

Manager of Strategic Content
Vocalocity (now Vonage)

Notes and writing


 

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