This is a short entry because the longer project description is right here, but we recently launched the overhaul of our company web presence. This includes the complete rearchitecture and redesign of the corporate presence as well as the migration of content from a third-party controlled support resource to an independent CMS.
Since I came on board in July 2011, this has been my primary project and I feel an incredible sense of relief that it’s over. So far, we’re seeing incredible usability results including substancial gains in time on site and pageviews as well as a drastic reduction in bounce rate.
So even though I can finally breathe a sigh of relief, the visual and IA aspect of the site is just the tip of the iceberg. Now comes the continuation of content strategy to make sure this site stays strong and works with all of our other assets.
Check it out! A great team worked on this project and there will be many more iterative changes to come in the next few weeks / month.
