Content Strategy
Effective content strategy takes your organization beyond handouts and blog posts, and marries your entire portfolio of collateral to best support conversions and retain a captive audience. It has roots in user experience and informational design, and is a term that describes the strategic development of content to support a meaningful experience.
I specialize in content development, storytelling, and governance to lead a user through from his or her initial discovery phase all the way through to becoming an active customer or consumer.
By utilizing my experience and education within rhetoric and composition, I create compelling content that addresses users’ emotions, logic, and need for meaningful and accurate information.
I research a brand’s attributes, its messaging, and its intention to craft a strategic portfolio of unique yet recyclable content for distribution. I rewrite and edit lengthy publications into digestible blogs, white papers and essays to address targeted segments of a lead population.
Project Management
I’ve completed 23 hours of coursework in Project Management, and am eligible to sit for the PMI-CAPM certification exam.
I’m capable of leading small- and medium-sized projects for interactive / digital initiatives and have the technical proficiency to not only coordinate between clients and staff, but also take the lead and make recommendations as needed.
I take deadlines and project charters seriously, and can identify and mitigate scope creep and potential roadblocks to ensure that a project is completed on-time and at or below budget.
Website Optimization
Either viewed as a part of SEO copywriting or a supplementary audit of best practices, I have worked with clients to optimize and adjust back-end settings that positively contribute to increased search engine rankings and usability.
Most “website optimization” is done to meta descriptions, title tags, keyphrase density and distribution of unique content, though another facet of on-site optimization is the augmentation of user experience and engagement factors that contribute to a lower bounce rate and increased time spent on a site.
I view website optimization as part and parcel of content strategy, and I take a full audit of site performance, user experience, and content to best create a well-performing site.
Social Media
If you’re anything like me, when you visit a company’s website, you almost immediately find their Facebook or Twitter page to learn about updates, events, or special offers. And when you can’t find any meaningful social media presence, or if the company hasn’t updated its content in weeks or months, you likely lose faith in their ability to stay communicative to customers or current with their offerings.
I see social media as an arm of content strategy that necessarily needs to be aligned with a company’s official tone, voice, and promotional plan. I work with clients to create a thoughtful, meaningful, and compelling social strategy built around existing literature, special offers, and company events that align with a long-term content strategy.
As with copywriting and web optimization, I research a client’s brand and its goals to understand how to chart a plan to strategically capture, nurture, and drive leads to convert into active customers. I work from clients’ editorial calendars (or create them) to align social strategy with a company’s overall messaging initiatives.
Copywriting
I have worked as a SEO copywriter, a content writer for ad campaigns and digital banner ads, and as a technical writer for end-user documentation. As a professional content manager, I have created corporate messaging, developed company boilerplate material for press initiatives, and edited site-wide web content for clarity and consistency.
From short copywriting projects like the description of a series of bags for an e-commerce client, to optimization of content for a leading provider of luxury Caribbean vacations, to lengthy projects for a well-known home security company, I have worked with clients across multiple industries to deliver accurate, compelling copy.
As with any content project, I research the brand’s attributes, messaging, and tone and work to develop content that matches a client’s guidelines. I am versed in AP Style, Chicago Style, and a number of other usage guides employed by academic, medical, and scientific communities.
Misc.
I’ve coordinated and hired videographers and photographers for corporate work including headshots, interior shots and testimonial videos. If you need someone to plan and execute an on-site media event like a corporate shoot, I can work with you to schedule employees and ensure that media is delivered on time and in the correct format for your project.
I believe that good content strategy is part of a well-rounded media plan, and I can recommend a talented pool of creative individuals in the Atlanta area from photographers, to graphic designers to videographers who can fit your vision and budget.
Or, if you haven’t allotted for a media professional in your budget but you need a small amount of informal work done (editing a few photos, taking casual shots of products or putting together a Keynote for an upcoming presentation) I have media editing experience within Photoshop, Lightroom, Keynote, PowerPoint, iMovie and Audacity and can provide you a reasonable quote for these services as an add-on.