Tough Love Yoga is an Atlanta-based yoga studio. Founded and operated by Neda Honarvar, the studio provides various levels of anusara yoga for pracitioners of all ages and experience levels.
TLY’s former website was maintained via the iWeb platform, a template-based WYSIWYG tool which has since been retired. To accomodate the same template-based ease of use, I recommended switching to Squarespace for the studio’s CMS.
Since the launch of the new site, I provide ongoing copywriting for promotional and evergreen materials and implement SEO / meta data improvements to make the site search-engine friendly.
- Date:Nov 2012
- Labeled:Content Strategy, Copywriting
- Client:Tough Love Yoga
- Website:http://www.toughloveyoga.com