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About

In a nutshell, I’m a content strategist specializing in digital marketing and laser-targeted messaging.

I draw from copywriting, graphic design, web development and user experience design to create compelling campaigns and creative assets to drive leads and foster engagement.

I confidently drive digital programs from brand enhancements to website overhauls to collateral audits, and work with a diverse team of designers, IA specialists and executive stakeholders to deliver prompt and sharply accurate projects. I believe in lifelong learning, and can be found at content strategy, UX and web design conferences in my spare time.

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I’ve earned both my M.A and my B.S in English, each with a concentration in informational writing and delivery.

I’ve had the pleasure of working to develop and deliver content for a variety of clients in multiple tones within multiple formats including:

  • On-site copy
  • Ad banners
  • Grant proposals
  • Sales proposals
  • Direct response
  • Technical end-user documentation / manuals
  • Print / digital marketing copy such as flyers, posters, and announcements
  • Press releases
  • Articles and essays
  • Social media

I believe in the power of visual communication and design to tell stories, and enjoy working closely with graphic artists, developers, and freelance writers to bring narratives to life.

Connect with me on Google+